My Story

APS are simply my initials; no fancy obscure names here, just a straightforward service aimed at anyone who requires visual communication with a creative edge.My name is Ashley Paul Smith. I have worked as a freelancer for a few years now but I began my career as an in-house designer, where I developed my software skills and invested most of my time in print thus gaining a fantastic understanding of the print process, materials, and colour.I have since honed my drawing skills, photography and branched out into web design and front-end development. I work closely with marketing companies and marketing departments alike, as well as helping upstart businesses.This has given me a variety of different work, along with plenty of creative challenges to overcome, helping me push design to the next level.

"Ash is a professional and talented designer. From start to finish, working with Ash is a smooth and easy process. He asks the right questions at the start of projects, and creates objective-led solutions on time and on budget. His enthusiasm for and knowledge of design is second to none. He is always committed to seeing a project through to the finish and can be relied upon to produce innovative and effective designs."

− Alison Brooker, The Media Group

"I am thrilled with the work Ashley delivers for 3D Laser Mapping. He is great to work with, very adaptable and patient and works well under tight deadlines. I would highly recommend his work."

− Charlie Whyman, Marketing Manager at 3D Laser Mapping

"A great go-to resource for illustration, concepts and layouts and equally at home on run of the mill production work. A nice guy, fast, ideas driven and with a flexible attitude to integrating with your existing team. Highly regarded and a resource we will use for the foreseeable future."

− Joe Birkdale, Director at Catalyst

"Ashley has produced some fantastic work for a range of different clients. He brings a creative edge to the work he has done for HerebyDesign, but can also work technically and quickly as well. I have had great feedback from clients on his work, and am more than happy to keep using his services as I can trust that he will deliver what is asked of him and more."

− Ricki Gidoomal, HerebyDesign