Education / Catalogue Design / Macmillan Education
International Curriculum
Catalogue
The Challenge
To redesign the International Curriculum catalogue for Macmillan Education, creating a refreshed, contemporary design that aligned with the existing brand and educational literature, while clearly distinguishing it from other catalogue ranges. The catalogue needed to appeal to an international audience of teachers, schools, and students, and work seamlessly across print and digital formats.
My Role
End-to-end design delivery — from initial concept through to final artwork for print and digital use.
The Approach
I began by developing a flexible set of core templates that could be applied consistently across the catalogue. Existing brand elements were integrated and refined, with updated layout styles to bring clarity and structure to a large volume of content.
Key elements of the approach included:
Designing a new cover concept
Updating layout systems and page templates
Redesigning the icon set and icon key
Introducing a refreshed colour palette that worked within brand guidelines
Refining the contents page and visual hierarchy
Concepts were presented to the client in a design presentation, using real content to demonstrate how the layouts, cover options, and icon system would work across varying page types.
Once the direction was agreed, I set up structured page templates, text styles, and colour styles in InDesign. The catalogue was then built out using supplied content, including bespoke page layouts and detailed product tables. Following internal checks and client feedback, the final files were prepared and packaged for both print and digital distribution.
The Outcome
The result was a clean, clear, and informative catalogue that supported Macmillan Education’s international marketing efforts. The updated design provided a distinct visual identity within the catalogue range while maintaining brand consistency, giving the client a flexible and effective sales tool for a global audience.
